Newmark has been appointed to sell 255 Hammersmith Road, the former headquarters of French cosmetics giant L’Oréal next to Hammersmith Station with permitted development consent for 137 residential units.
The office will be sold with full vacant possession. No formal guide price has been attached but is understood to be expected to fetch £30 million.
Fore gained consent in December 2025 for a change of use from offices to 137 residential units. The building comprises 110,263 square feet arranged over ground and eight upper floors, directly opposite Hammersmith Broadway.
Newmark says the freehold site lends itself to a range of alternative uses including residential, build to rent, co-living, student accommodation, self-storage, and hotel uses, subject to planning consent.
Fore Partnership, the pan-European real estate investment club for family offices and private investors, bought the building for £58 million, a net initial yield of 7.5%, from Standard Life Investments in 2017. At the time L’Oréal had five years left to run on the lease.
In 2020, L’Oréal UK and Ireland completed a deal to relocate to Stanhope, Mitsui Fudosan and AIMCo's White City Place, the 1 million-square-foot campus in west London, with a headquarters building and an on-site L’Oréal Academy aimed at training over 10,000 hairdressers a year.
L’Oréal occupies six floors on the ground and upper five floors, or around 124,000 square feet, at the 11-storey Gateway Central building, which is part of the new creative business district White City Place.