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Virtual and Augmented Reality Are Seen Playing a Fuller Role in Retail's Future

Executives Say Offering an Immersive Experience Is Now a Necessity
A sign for Capital One Cafe, a combined banking center and cafe in Walnut Creek, California. (Getty Images)
A sign for Capital One Cafe, a combined banking center and cafe in Walnut Creek, California. (Getty Images)
CoStar News
March 17, 2021 | 10:51 P.M.

Virtual and augmented reality are expected to play a bigger role in driving more shoppers to stores as the physical retail real estate keeps combining with the digital world.

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