Social media channels such as X and LinkedIn offer brokers and marketers of commercial spaces an outlet for leasing and selling properties, according to the tenant representative who founded the Commercial Real Estate Influencers group.
Ken Ashley, an executive director at Cushman & Wakefield in Atlanta, launched Commercial Real Estate Influencers, or CREi, in 2020 as a forum for brokers and other industry professionals to network and learn from their peers how to leverage X, formerly known as Twitter, as well as LinkedIn, Instagram and other social channels. CREi curates lists of skilled commercial real estate users and hosts an annual summit.
"The idea is that we have the most powerful tools in human history available today, and if we will simply learn how to use them, which we will do at the summit, we can really grow our practices and have a huge impact on our marketplace," Ashley said.
Watch the video to hear about how Ashley conceived and launched CREi and whether brokers should get personal in social posts.