Lifted by Labor Day weekend, Hurricane Ida evacuations and the return of college football, U.S. hotel performance increased slightly from the previous week, according to STR‘s latest data through September 4.
August 29 through September 4, 2021 (percentage change from comparable week in 2019*):
- Occupancy: 61.3% (+0.7%)
- Average daily rate (ADR): US$132.94 (+9.4%)
- Revenue per available room (RevPAR): US$81.54 (+10.1%)
Comparisons with 2019 were higher due to a lower performing week that year.
In terms of Hurricane Ida-related demand, the largest jumps were seen in markets in Mississippi, Alabama, and Northern Louisiana. STR will release a full Hurricane Ida analysis later today.
Among the Top 25 Markets, Houston recorded the highest occupancy (+50.5% to 76.6%) and RevPAR (+77.1% to US$77.82) increases over 2019.
Oahu Island experienced the steepest decline in occupancy when compared with 2019 (-36.0% to 53.4%).
Miami reported the largest ADR increase over 2019 (+42.4% to US$179.36).
The largest RevPAR deficits were in San Francisco/San Mateo (-51.9% to US$86.93) and Oahu Island (-38.3% to US$117.88).
*Due to the steep, pandemic-driven performance declines of 2020, STR is measuring recovery against comparable time periods from 2019.
About STR
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.
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