In Gap’s latest attempt to resonate with younger shoppers and bring foot traffic to stores, the retailer’s Yeezy Gap clothing line, in partnership with the rapper and artist formerly known as Kanye West, is available for the first time in U.S. stores, starting with a pop-up in New York’s Times Square.
Gap, Looking for Boost in Foot Traffic, Begins Selling Yeezy Line in US Stores
Retailer Debuts Collaboration Also With Luxury Label Balenciaga at Times Square Pop-Up Shop
By Andria Cheng
CoStar News
July 22, 2022 | 8:26 P.M.
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- Properties
- The Bow Tie Building
154 45th St, New York, NY
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- The Gap, Inc.
Retailer