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The story of Accor and the HôtelF1 brand draws to a close

The American fund Fortress is said to be in a position to acquire the brand and its hotels.
F1 Hotel (Adobe Stock)
F1 Hotel (Adobe Stock)
Business Immo
February 13, 2025 | 12:30 P.M.

Translated from French.

According to information from Les Echos, the hotel group is to sell off its F1 hotels. Accor is reportedly in talks with the American fund Fortress to sell it the HôtelF1 brand (ex-Formule 1) as well as the properties and goodwill of these establishments, i.e. some 130 assets with more than 10,000 keys.

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