JLL has tapped Executive Managing Director Brannan Moss to lead a new healthcare hub designed to help clients optimize their medical property portfolios and win more business in the sector as demand for outpatient services continues to increase.
The real estate services firm, the world's second largest behind CBRE based on revenue, said its new JLL Healthcare Center of Excellence will provide resources and expertise to the group’s health system and healthcare provider clients nationally, comprising healthcare professionals within JLL’s leasing advisory business.
The firm is launching the hub as the volume of outpatient services in the United States is expected to grow 10.6% over the next five years, according to JLL’s recently published 2025 Medical Outpatient Building Perspective. The increase in demand for healthcare services that do not require a hospital stay helps fuel net absorption, or move-ins minus move-outs, for medical outpatient space.
Net absorption for the space reached 19 million square feet in the top 100 markets in 2024, a 15% increase from the previous year, JLL said.
The move toward more outpatient care comes at a time of limited construction of medical properties and expansion by healthcare systems, especially in fast-growing Sun Belt markets. These trends point to "medical buildings offering continued stability for investors and health systems," JLL said in the report.
“These findings reflect the ongoing transformation of the healthcare real estate landscape, driven by factors such as changing patient preferences, technological advancements and demographic shifts,” Cheryl Carron chief operating officer of JLL's Work Dynamics Americas division and president of its healthcare division, said in the report.
She added that “health systems are taking a more active role in shaping their real estate portfolios and, along with corporate medical groups, are at the forefront of change, implementing ambitious ambulatory care strategies to improve patient outcomes and optimize their revenue streams.”
Leveraging data analytics
“In the healthcare industry, a ‘center of excellence’ refers to a group of providers renowned for delivering exceptional, specialized care, usually characterized by advanced expertise, innovative practices and superior patient outcomes within that field,” Matt Coursen, U.S. leasing advisory healthcare lead for JLL, said in a statement.
Made up of JLL leasing brokers who specialize in healthcare real estate, the center will assist local leasing teams in their work with clients by leveraging the data analytics platform "OneMapIQ for Healthcare.”
The OneMapIQ tool can integrate occupier and real estate market data, demographics and information about competitors to create predictive analytics and create growth and or cost-saving strategies for organizations, Moss, who’s based in Atlanta and joined JLL in early 2007, noted in his LinkedIn bio.
“Leading a service offering that unites the nation’s most skilled experts and healthcare professionals allows us to forge profound partnerships with health systems and healthcare providers across the country – an opportunity that truly energizes me," Moss said in a statement.
The healthcare team at JLL offers services for hospitals, physicians and other care providers, along with real estate investors that own and operate medical and senior housing properties.
“JLL is doubling down on our mission-driven focus of surpassing standards and aligning with our clients’ ideals,” Coursen said.