Online worlds are not new but, thanks to advances in 5G communications and virtual reality technology, we are witnessing the blurring of the boundaries between the physical and digital realms. The product of this is the metaverse – a series of immersive online worlds, such as Decentraland and The Sandbox. In these spaces, individuals (transformed into virtual avatars) can socialise, buy designer clothes, attend concerts, purchase art and – increasingly – invest in real estate.