Broker Carson Baird, an industrial and land specialist broker at LQ Commercial Real Estate Services, landed a client looking to expand into Southwest Florida, and completed the deal with the company all because of Baird's LinkedIn posts.
Baird, who joined LQ Commercial in 2022, sealed the $3 million deal in Punta Gorda, Florida, for a Midwest developer thanks to his activity on social media. The transaction was for an 11.72-acre parcel zoned for multifamily development on Charlotte Harbor, about 75 miles south of Tampa, Florida.
Baird represented buyer T. Wall Punta Gorda FL, a private developer and affiliate of Middleton, Wisconsin-based multifamily firm T. Wall Enterprises, according to CoStar data. The seller was an affiliate of BankUnited, CoStar data shows.
His client has a seasonal home in nearby Naples, Florida, and was looking to expand into the local market, Baird said.
"We connected on LinkedIn based on content that I created around CRE activity and market conditions in Southwest Florida," Baird said in an email. “Being consistent and intentional on social channels will give opportunities a chance to find you."
It’s a popular misconception that social media can be a waste of time, Baird said. In fact, there’s money to be made by engaging on some channels, he said.
“The biggest objection I hear about being active on social media is an inefficient use of time, as it doesn't directly attribute to revenue generation," he said in an email.
"Closing this deal with a client who was procured via social media is all the proof I need to combat that objection."