REPORT FROM THE U.S.—Will people looking for hotels in your area or for hotels with your amenities find you?
It seems simple, and it’s one of the most important questions facing hotel marketers.
But the terms “search engine marketing” and “search engine optimization” often can puzzle hoteliers who might not know the basics.
Hotel News Now offers a refresher on both terms and how to use them effectively in your hotel marketing campaigns.
SEM 101: How to navigate the paid-search landscape
Many pitfalls exist in the world of paid-search advertising. Here the experts share some basic tips.
SEO 101: How to drive organic search results for hotels
Search engine optimization is a complicated—and constantly changing—endeavor. To help hoteliers, Hotel News Now asked digital marketers to share their best practices.