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New Six Flags CEO Pushes For Premium Experience Over Chasing Big Crowds

'Heavy Discounting Was Not the Right Strategy,' CEO Says
Rather than packing its parks to maximum capacity, Six Flags Entertainment is looking to lure customers seeking a premium family experience to one of its 27 parks in North America. (Getty Images)
Rather than packing its parks to maximum capacity, Six Flags Entertainment is looking to lure customers seeking a premium family experience to one of its 27 parks in North America. (Getty Images)
CoStar News
February 25, 2022 | 8:24 P.M.

Six Flags Entertainment, the world's largest regional theme park company, has a new plan for profits under the direction of newly named President and CEO Selim Bassoul.

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