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Santa Monica, California's Third Street Promenade Prepares for Its Close Up

Shopping Area Is the Latest Across the US to Seek Makeover
Third Street Promenade in Santa Monica, California. Photo: Downtown Santa Monica Inc.
Third Street Promenade in Santa Monica, California. Photo: Downtown Santa Monica Inc.
By Karen Jordan
March 19, 2019 | 10:50 P.M.

Third Street Promenade, an upscale outdoor shopping boulevard just blocks from the Pacific Ocean in Santa Monica, California, shows just how tough it is for retail centers across the country to draw customers these days.

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