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Common’s Knowledge: CEO Talks 2022 Approach to Coliving, Workforce Housing

New Builds, Proptech Proliferation Top of Mind for Founder Brad Hargreaves

Common CEO and Founder Brad Hargreaves in a Common-branded building. (Courtesy of Common)
Common CEO and Founder Brad Hargreaves in a Common-branded building. (Courtesy of Common)

Over the past seven years, Common has primarily made its name in commercial real estate through its property management of large multifamily buildings across the country. The New York City-based startup has tried to differentiate itself from the competition mainly through tech-forward approaches to managing workforce housing and, especially, “coliving” apartments.

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