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World’s Largest Sporting Goods Retailer Pivots Away From US Expansion

Decathlon To Offload Waterfront Industrial Warehouse After Failing To Build E-Commerce Network
France-based sporting goods retailer Decathlon closed its locations in the United States, all of which were scattered across the Bay Area, after a failed push to build its brand in the country. (Decathlon)
France-based sporting goods retailer Decathlon closed its locations in the United States, all of which were scattered across the Bay Area, after a failed push to build its brand in the country. (Decathlon)
CoStar News
March 11, 2022 | 1:01 AM

The world's largest sporting goods retailer is looking to offload the remaining piece of its United States real estate portfolio after an unsuccessful pivot to e-commerce from its failed brick-and-mortar strategy. It marks a rare setback for a retailing type that picked up business in the pandemic.

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