Startup That Views Scaffolding as High-End Decoration Catches Attention of Investors

It was only midday on Monday, but Benjamin Krall, New York startup Urban Umbrella’s founder and chief executive, had already received seven calls. A few were from investors who wanted to give money to a concept that seeks to disrupt the decades-old construction scaffolding industry, turning what’s often seen as an eyesore into an eye-catching advantage.