Amid all the talk over low taxes and business-friendly regulations, in the end, it may have been the buying habits of male Texas pickup truck owners that helped sway the decision to relocate Toyota's North American manufacturing, sales and marketing headquarters from Torrance in Southern California to Plano, TX. Texas Gov. Rick Perry's office said Toyota cited a number of factors in choosing the North Dallas suburb for the new headquarters, including Texas's "low taxes, smart regulations, fair courts and skilled workforce," in addition to the $40 million offered through the Texas Enterprise Fund (TEF) funded by Texas taxpayers, which provides incentives for companies to create jobs in the state.