Atlanta-based Banyan Tree Management and Banyan Investment Group have each been rebranded by executives to work independently of each other.
Banyan Investment Group will focus on hotel property investment as Satori Collective, according to a news release. It has spun off its property management platform, Banyan Tree Management, which will now operate as Aperture Hotels. Aperture will provide hotel management services and expand its third-party management portfolio, according to a separate release.
“Satori is a Buddhist term meaning ‘awakening and deep understanding,’ which is how our team approaches commercial real estate investment,” said Andy Chopra, co-founder and managing partner of Satori, in the release.
The company’s core business is real estate investment, so this development has doubled its focus on raising and deploying capital to find consistent, risk-adjusted returns, he said. The restructuring will also allow Aperture to stand on its own and pursue additional third-party management opportunities.
Satori will focus on investment in the select-service and upper select-service, extended-stay and lifestyle hotel segments. Its investment concentration is in growth corridors in the top markets across the U.S. that have demand generation from tourism, corporate group travel, state capitals, Power Five conference universities, healthcare, heavy manufacturing and the military. It has made 24 hotel investments since its start 14 years ago using four investment vehicles totaling $477 million in assets under management.
As Banyan Tree Management, the company was seen almost exclusively as an extension of Banyan Investment Group and only managing its portfolio, Charles Oswald, president and CEO of Aperture, said in the release.
“The truth of the matter, however, is that we actively and eagerly provide third-party operating services for all hotel owners, and we feel relaunching as a stand-alone entity helps clarify that,” he said.
Aperture operates 15 hotels and resorts with more than 2,000 rooms. The portfolio has branded and independent properties in urban, suburban and leisure destination markets across the U.S.
“Aperture is a one-stop solution for owners seeking services for the entire ownership cycle, from pre-opening through eventual sale,” Oswald said.