U.S. weekly hotel occupancy remained relatively flat from the previous week, according to STR‘s latest data through Feb. 6.
Jan. 31 through Feb. 6, 2021 (percentage change from comparable week in 2020):
- Occupancy: 40.9% (-30.5%)
- Average daily rate (ADR): US$91.44 (-29.0%)
- Revenue per available room (RevPAR): US$37.44 (-50.6%)
Lifted by Super Bowl LV, Tampa/St. Petersburg, Florida (62.9%), saw the highest occupancy level among the Top 25 Markets. Among STR-defined submarkets, Tampa East (90.4%) saw the highest spike in Friday/Saturday occupancy, while Tampa CBD/Airport posted the highest ADR (US$379) on those nights. STR will release a more detailed Super Bowl analysis following next week’s data processing, which will include the night of the Super Bowl Sunday (Feb. 7).
Top 25 Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (23.4%), and Minneapolis/St. Paul, Minnesota-Wisconsin (28.0%).
Overall, aggregate data for the Top 25 Markets showed lower occupancy (38.9%) but higher ADR (US$99.20) than all other markets.
Additional Performance Data
STR’s world-leading hotel performance sample comprises 68,000 properties and 9.1 million rooms around the globe. Members of the media should refer to the contacts listed below for additional data requests.
About STR
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.
The above is a news release written by a third party. While HNN’s editorial mission is to produce unique content, it occasionally publishes timely, newsworthy news releases to complement in-house reporting efforts. All news releases are clearly marked as such. For questions and clarification, please contact Editorial Director Stephanie Ricca at sricca@hotelnewsnow.com.