The West Midlands has a rich food history; known for its diverse culinary heritage and innovation. From the rise of local markets, to renowned food brands – Cadbury, HP Sauce and Typhoo Tea to name a few. It is now home to innovative organisations in agri-tech and food science with a growing cluster of next-generation change agents driving the industry forward. There are currently 53 food and agri-tech startups in Birmingham, which include Whisk, Miss Macaroon, WaitHero, Meal Planner and Seergrills.