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Cinemark Looks To Show Streaming Content in Movie Theaters As Reopenings Near

Troubled Industry Gets Some Good News as California, New York Relax Pandemic Restrictions
Executives of Cinemark Holdings expect the pace of industry recovery to accelerate in coming weeks, bolstered by programs such as private movie showings and app-enabled ordering of snacks. (Cinemark)
Executives of Cinemark Holdings expect the pace of industry recovery to accelerate in coming weeks, bolstered by programs such as private movie showings and app-enabled ordering of snacks. (Cinemark)
CoStar News
February 26, 2021 | 11:09 P.M.

The nation's third-largest cinema chain is testing a new way to counter the potential audience drain caused by major entertainment studios releasing their films to streaming services at the same time as their theater debuts: showing original movies made by Netflix and others in its theaters.

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