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Hospitality Industry Leaders Look to Generative AI as a Solution for Operational Challenges

Early Adopters Frustrated but May Ultimately Gain Competitive Advantage
(Getty Images)
(Getty Images)
CoStar Analytics
March 28, 2024 | 5:32 P.M.

The 35th annual Hunter Hotel Investment Conference was held in Atlanta last week, and various types of artificial intelligence (AI) were discussed in just about every panel, demonstrating that the topic is becoming increasingly relevant. Industry leaders described the use cases and benefits and said the technology would help solve operational challenges such as margin pressure and labour shortages.

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