2024 total U.S. hotel results showed revenue per available room growth of 1.8%, driven by average daily rate growth of 1.7% — well below the level of inflation. Breaking this national result down by hotel class reveals a similar picture. Two classes, midscale and economy, had ADR declines, while the other four classes had room rate increases below 2%.
2024 results show limited pricing power across classes
Bifurcation story remains front and center in 2025 outlook
By Jan Freitag
CoStar Analytics
February 11, 2025 | 3:01 P.M.
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