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Hotel Equities to manage Marriott's Postcard Cabins portfolio

Collection includes 29 locations across US with more than 1,200 cabins
Hotel Equities will manage the Postcard Cabins portfolio for Marriott International. Pictured here is the Postcard Cabins Big Bear location in Running Springs, California. (Marriott International)
Hotel Equities will manage the Postcard Cabins portfolio for Marriott International. Pictured here is the Postcard Cabins Big Bear location in Running Springs, California. (Marriott International)
Hotel News Now
December 18, 2024 | 3:33 P.M.

Alpharetta, Georgia-based hotel operator Hotel Equities will manage all locations for Marriott International's newest acquisition, Postcard Cabins.

Marriott said last week it bought the Postcard Cabins brand, which was formerly known as Getaway Outposts. The brand has 29 locations across the U.S. with more than 1,200 cabins.

“We are thrilled to partner with Postcard Cabins and play a key role in assisting Marriott in offering its guests more choice in accommodations under this reimagined brand,” said Al Smith, president of hotel operations at Hotel Equities in the news release. “Postcard Cabins' vision for providing a retreat from the modern world is incredibly well-timed and well-executed. We’re excited to leverage our operational strengths to enhance guest experiences while helping expand Postcard Cabins' portfolio nationwide.”

Postcard Cabins are all located within a two-hour drive from major metropolitan areas, The tiny cabins are pet-friendly, and they feature modern design, private bathrooms, full kitchens and space between cabins to allow for privacy.

Marriott plans to integrate the Postcard Cabins portfolio into its internal systems, booking platforms and loyalty program in 2025 to launch its outdoor-focused collection. Marriott also announced last week a long-term partnership with outdoor hospitality hotel brand Trailborn.

In a video interview with HNN at this year's Hunter Hotel Conference, Hotel Equities President and CEO Brad Rahinsky spoke about his interest in expanding into the outdoor experience segment.

“We are now looking at outdoor hospitality in a way that as recently as three, four years ago, we would never have looked at as a more traditional legacy company,” he said. “We are now really focused and intentional about jumping into that space in a meaningful way.”

At the time, Rahinsky said there were no specific outdoor hospitality projects to announce, but he expected Hotel Equities to enter the segment this year.

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