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Europe Hotel Pulse: Virgin Hotels Opens in London

More Top Headlines: Zleep Hotels Merges With Core Hospitality; Premia Acquires Two Greek Resorts
In early 2025, Heimstaden and Core Hospitality will open A Place To Hotel Esbjerg in Denmark, which will see its 94 aparthotel units turned into hotel rooms for a new total room count of 214. (Core Hospitality)
In early 2025, Heimstaden and Core Hospitality will open A Place To Hotel Esbjerg in Denmark, which will see its 94 aparthotel units turned into hotel rooms for a new total room count of 214. (Core Hospitality)
Hotel News Now
August 28, 2024 | 1:01 P.M.

Hotel News Now each week features a news roundup from a different region of the world. This week’s compilation covers Europe.

Summer Olympics Drove Paris Room Rates To All-Time Highs

The Summer Olympic Games drove Paris hotel average daily rate to an all-time high, according to data from CoStar, the parent company of Hotel News Now. The highest ADR was seen on opening night, Friday, July 26, when hotel rates reached €876.26 ($972.35).

China Drags Down IHG’s Solid First-Half 2024 Results

Less-than-stellar performance in China dragged down the global performance metrics of IHG Hotels & Resorts, but continued strength in the U.S. helped executives underline the British hotel firm’s overriding progress.

Virgin Hotels Opens in 'Spiritual Home' of London

Virgin Hotels’ newest hotel is a bit of a homecoming for parent company Virgin Group and founder Richard Branson. Virgin opened its first London hotel, the 120-room Virgin London-Shoreditch, on Aug. 1. a conversion of the Mondrian Shoreditch London.

Premia Splashes €112.5 million in Two Greek Isle Resorts

Athens-based Premia Properties Real Estate Investment Co. has agreed to acquire two hotels in Greece for €112.5 million from Stockholm-based operator and package-vacation firm Nordic Leisure Travel Group HH Greece Single Member S.A.

Haaber’s Zleep Hotels Merges With His Core Hospitality

Denmark-based third-party hotel management company Core Hospitality is adding Zleep Hotels' 14 Danish hotels with a total of 2,288 rooms to its operations portfolio.

Deals and Developments

  • Radisson Hotel Group has announced the 232-room Radisson Hotel Graz in Austria’s second-largest city by population, Graz. It's the largest hotel in Graz by room count.
  • Luxembourg-based owner Boscalt Hospitality and Accor lifestyle division Ennismore have announced the 111-room Hyde London City, which will be the first for the brand in the United Kingdom and be located at 15 Old Bailey, which was built in 1874 as the Spiers & Pond Hotel.
  • Swedish management company Heimstaden has signed a 15-year lease with Copenhagen-based Core Hospitality to operate hotel A Place To Hotel Esbjerg in Denmark. The hotel will continue operations but also undergo a rooms expansion from 117 to 214, with 94 apartments being converted into hotel rooms by early 2025.
  • The independent boutique hotel Ellen Kensington will open in September in the Kensington district of London and feature a pan-Asian restaurant. More than half of its 105 rooms will overlook Barkston Gardens, which was built in the 1880s as part of the Gunter Estate of Georgian homes, one of which was home to Victorian actress Dame Ellen Terry.
  • German real-estate owner Union Investment via its fund UniInstitutional European Real Estate has acquired the 128-room 25hours Hotel Copenhagen Paper Island in the Danish capital. The hotel opened on July 27, and UI first signed an agreement for the property in 2022. KNSA Hospitality Kopenhagen ApS operates the hotel under a 25-year deal. It is the second 25hours hotel in Copenhagen.
  • IHG Hotels & Resorts is making its debut in the Spanish city of Granada, famous for the Moorish palace of the Alhambra. IHG will open the 167-room Voco Granada in spring 2026 as part of a partnership with owner Senator Hotels & Resorts. It is the second Voco-branded hotel in Spain, the other open property being in Madrid.
  • Radisson opened the 125-room Bolton Stadium Hotel, Radisson Individuals, connected to the 34,000-capacity Toughsheet Community Stadium, home of Bolton Wanderers Football Club in Bolton, England.
  • In early 2025, owner Adventurous Journeys Capital Partners and operator Marine & Lawn Hotels & Resorts will open the 34-room Portrush Adelphi Hotel in Portrush, Northern Ireland, close to the Royal Portrush Gold Club, which has hosted the Open Championships, as has St. Andrews Links in Scotland, where M&L operates its Rusacks St. Andrews hotel.
  • Wyndham Hotels & Resorts has opened its first Dolce-branded hotel in Turkey in partnership with owner DRD Hotels. The 155-room Dolce by Wyndham Çeşme Alaçatı sits on the Aegean Sea and increases Wyndham’s Turkey portfolio to almost 120 hotels.
  • Budget hotel firm Travelodge will open next summer two new properties in the U.K., the 80-room Travelodge Skegness, in the county of Lincolnshire, and the 68-room Travelodge Harwich, in the Norfolk town of Harwich, which has a ferry terminal to The Netherlands.
  • PPHE Hotel Group will open a 186-room hotel on Westminster Bridge Road, just over the southern side of River Thames from London’s Houses of Parliament. The hotel firm purchased the land for £12 million ($15.6 million) in 2019, but so far there has been announced no name or brand for the 15-story hotel.
  • A&O Hotels has opened its second site in the U.K. with the 50-room (186 beds) A&O Brighton Palace Pier in Brighton on the southern coast of England. The new hotel’s home is a listed building dating from 1819, which has seen duty as a hotel before, even housing author Charles Dickens.

Read more news on Hotel News Now.