When negotiating an industrial lease proposal, it is more important than ever to strike the appropriate balance between achieving terms that suit your company’s needs and being practical with regard to current market dynamics. With the explosive growth of e-commerce over the past decade, and its further acceleration during the pandemic, industrial properties have never been in greater demand. Tenants can no longer anticipate concessions such as four or five months of free rent and generous tenant improvement allowances. This is a landlord’s market, and it will likely remain that way for the foreseeable future.