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CoStar Column: Browse to Rent - using digital to lead the BTR revolution

'Generation-rent' is forcing change in the build-to-rent sector
By Hardy Sohal
Native
November 20, 2018 | 1:12 P.M.

In their efforts to redefine the rental experience, Build to Rent (BTR) developers are beginning to test the waters in an ocean of digital opportunity, however now it’s time for them to swim. writes Native’s Director of Digital Hardy Sohal.

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