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Industrious Bets On New Office Lure, the ‘Work Club’: Desk, High-End Eatery and Full-Service Bar

‘People Are Willing To Come In for a Great Experience,’ Amid Slow Return To Workplace, Executive Says
Industrious has partnered with real estate investor Nuveen and food and beverage operator DMK to open a flexible “work club” concept at 780 Third Ave. in Manhattan. (Industrious)
Industrious has partnered with real estate investor Nuveen and food and beverage operator DMK to open a flexible “work club” concept at 780 Third Ave. in Manhattan. (Industrious)

Industrious, a flexible space provider that counts brokerage giant CBRE among its investors, is joining a major real estate owner, Nuveen, in opening what’s billed as the latest lure for office workers: an upscale workplace lounge concept in New York that includes a full-service bar, restaurant and coffee shop run by hospitality group DMK. There’s even a park.

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