In Jacksonville, Florida, Visual Comfort & Co. has earned a 2025 CoStar Impact Award, as voted on by local judges with knowledge of the market, for the signing of its new lease at the St. Johns Town Center, a retail and office storefront.
As one of the nation’s leading providers of designer lighting solutions, Visual Comfort operates 50 showrooms across the United States and the United Kingdom, with this Jacksonville location representing its first expansion into North Florida.
The company signed a 4,000-square-foot lease and is expected to move into this space in September 2025, becoming neighbors in the area with brands such as Gucci, Chanel, Restoration Hardware and Apple. The space was previously a Wendy's fast-food location.
About the project: The St. Johns Town Center is currently under construction and totals just more than 16,000 square feet. Construction on the retail and office plaza began in January and is expected to be completed by early summer. As of mid-March, roughly half of this property has been leased, including Visual Comfort's commitment. The showroom will feature expansive glass storefronts and a contemporary aesthetic, matching the area’s upscale retail environment.
What the judges said: "I chose [the] Visual Comfort & Co. lease due to taking a vacant, 2,500-[square-foot] Wendy's and turning it into a 16,400-[square-foot] luxury retail space. Town Center added another great retailer," according to Steve Harriss, a senior field research analyst for CBRE.
They made it happen: Tiffany Ashurian of Ashco Centers represented the landlord. Shane Crawford and John Liprando of SullivanHayes Brokerage, and Bobby Palta of Blvd Retail, represented the tenant.