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Beauty Brand Glossier’s Renewed Strategy Shows Physical Retail Is Still in Vogue

New York Company Finds Itself, Like Industry Peers, Moving To Meet Young Market That Shops in Stores
Makeup company Glossier, which has operated pop-up shops in cities such as Boston in recent years, is opening brick-and-mortar retail sites again after closing them all last year during the pandemic. (Getty Images)
Makeup company Glossier, which has operated pop-up shops in cities such as Boston in recent years, is opening brick-and-mortar retail sites again after closing them all last year during the pandemic. (Getty Images)
CoStar News
July 13, 2021 | 11:09 P.M.

Emily Weiss, founder and CEO of beauty brand Glossier, has called the cosmetics industry “slow to innovate beyond brick and mortar” stores.

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