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US Hotel Conversions: Margaritaville Palm Springs Completes Rebrand

Red Lion Paper Valley Converts to Hilton; Signia Conversion Marks Brand's First Opening
The Margaritaville Resort Palm Springs has completed the final phase of its rebranding from the Riviera Hotel. (Margaritaville Resorts & Hotels)
The Margaritaville Resort Palm Springs has completed the final phase of its rebranding from the Riviera Hotel. (Margaritaville Resorts & Hotels)
Hotel News Now
September 7, 2021 | 12:39 P.M.

This roundup features the latest hotel conversions in the U.S. hotel industry.

Margaritaville Resort Palm Springs

Rooms: 398
Location: Palm Springs, California
Formerly Known As: Riviera Hotel
Owner: N/A
Takeaway: The resort finished the final phase of its rebranding following the opening of its signature restaurant.

The Coralville Hotel & Conference Center has rebranded to the Hyatt Regency Coralville Hotel & Conference Center (Marcus Hotels & Resorts)

Hyatt Regency Coralville Hotel & Conference Center

Rooms: 286
Location: Coralville, Iowa
Formerly Known As: Coralville Hotel & Conference Center
Owner: N/A
Takeaway: The hotel is undergoing a renovation as part of the conversion process.

Hilton Appleton Paper Valley

Rooms: 388
Location: Appleton, Wisconsin
Formerly Known As: Red Lion Hotel Paper Valley
Owner: N/A
Takeaway: The hotel rebranding will occur later this year.

The rebranding of the Hilton Orlando Bonnet Creek to the Signia by Hilton Orlando Bonnet Creek marks the new brand's first hotel opening. (Hilton)

Signia by Hilton Orlando Bonnet Creek

Rooms: 502
Location: Orlando, Florida
Formerly Known As: Hilton Orlando Bonnet Creek
Owner: Park Hotels & Resorts
Takeaway: The rebranding of the hotel marks the Signia brand's first hotel opening.

To have your hotel added to the list, please contact bwroten@hotelnewsnow.com.

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