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Makeup Is Back: Ulta Beauty Sales Surge as Retailer Plans New Store Openings

President Sees Improving Sales and Trends in Cosmetics, a Shrinking Category Ahead of Pandemic
Ulta Beauty plans to open 40 stores and remodel 19 this year. (Ulta Beauty)
Ulta Beauty plans to open 40 stores and remodel 19 this year. (Ulta Beauty)
By Jennifer Waters
CoStar News
May 27, 2021 | 11:52 P.M.

Ulta Beauty, boosted by an about-face in sales and earnings for the first quarter, expects to open 40 new stores and relocate 19 this year as it bets consumers will want to spruce up with fresh looks as they shed their pandemic face masks.

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