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San Francisco hotels post All-Star first quarter

Events drive major gains, but the long-term outlook remains tempered

San Francisco’s hotel market saw a notable revival in the first quarter of 2025. The improved performance was bolstered by marquee events like the J.P. Morgan Healthcare Conference (Jan. 13–16), the city’s first-ever hosting of the NBA All-Star Weekend (Feb. 14-16) and a shift in the Easter holiday driving strong year-over-year gains in all metrics.

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