BERLIN — Ever since joining the European hotel industry scene in the past decade, Thailand's Minor International and its brand subsidiaries have shined bright.
Minor International owns Anantara and over the years has acquired NH Hotels and Tivoli Hotels & Resorts.
In an interview with Hotel News Now at the International Hotel Investment Forum, Yuan Fang, Minor International's senior vice president of development for Europe and the Americas, said that growth is not a surprise given the firm’s long-established history and presence in 56 countries. Its portfolio comprises 540 hotels and approximately 80,000 rooms.
“In Europe and the Americas, we keep growing with all our brands. Out of our eight brands we are concentrating on six brands for both these territories. … With Anantara, our premium luxury brand, we are already present since 2018 in 10 destinations in Europe,” Fang said.
She said the last property to join that particular family was one in Vienna, Austria, which opened just a few months ago.
NH Collection, the firm’s soft brand, has reached 100 hotels as of this spring, Fang said.
“We are filling some gaps that the company had with this brand. For example, the next opening … will be in Helsinki … and also in Paris in one of the hotels we have already opened,” she said.
Fang said the growth of its Nhow brand will be more calculated due to its “special nature.” She added Minor International is unlikely to open 100 Nhow brands in the next 10 years.
“That is not the case,” she said. “It is very particular due to its lifestyle component.”
Fang said it is more difficult to give a property the Nhow DNA unless it is a new build, which in the current economics is a harder proposition to finance.
For more of Fang’s comments, watch the video above.