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Expert Opinion

How online retail is reviving the high street

Could ecommerce turn out to be the unexpected hero of the high street?
Hannah McNamara. (P-THREE)
Hannah McNamara. (P-THREE)
By Hannah McNamara
P-Three
February 13, 2025 | 9:15 AM

For years, online retail has been painted as the villain in the story of the high street’s decline. But what if it’s the unexpected hero? Yes, you read that right – digital-first brands are not just surviving, they’re thriving by setting-up shop in physical spaces – and their online buzz is driving shoppers back to our town centres.

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