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Online Reseller for Sneakerheads To Open Its First Brick-and-Mortar Store

HypeClub Picks Kushner Property in New York’s SoHo Neighborhood
HypeClub, an online sneaker marketplace, is planning to open its first brick-and-mortar store at 285 Lafayette St. in New York. (Kushner Cos.)
HypeClub, an online sneaker marketplace, is planning to open its first brick-and-mortar store at 285 Lafayette St. in New York. (Kushner Cos.)

A year after the pandemic shuttered many apparel and shoe stores in New York, there looks to be one notable exception: sellers that cater to so-called sneakerheads, the enthusiastic buyers who often form long lines waiting for collectible editions by Nike, Adidas and other brands.

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