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A Brick-and-Mortar Believer, Ulta Could Grow to 1,700 US Stores

E-Commerce Sales Surge in High Double Digits, but Beauty Chain Sees Leased Locations as Main Driver
Ulta Beauty is betting on its brick-and-mortar fleet, looking to add 30 U.S. stores next year. (Ulta)
Ulta Beauty is betting on its brick-and-mortar fleet, looking to add 30 U.S. stores next year. (Ulta)
By Jennifer Waters
CoStar News
December 4, 2020 | 11:26 P.M.

Ulta Beauty is staying on track to beef up its brick-and-mortar outlets, with plans to add another 30 stores next year and more beyond even as e-commerce sales soar.

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