Mind the Sales Mix. Hotel Revenue Expected To Become More Occupancy-Driven This Year.

The U.S. lodging industry fully recovered and exceeded pre-pandemic revenue levels in 2022. Per STR, Costar’s hospitality data analytics company, total U.S. revenue per available room, or RevPAR, increased an average of 8% compared to 2019, driven largely by a 14% increase in the average daily rate, or ADR. The increases in RevPAR and ADR occurred even as hotel occupancy last year remained lower than in 2019 by five percentage points.