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Food Lion Parent Adds Online Grocer FreshDirect to Grow Business

Equity Stake Gives Ahold Delhaize Potential to Reach More Customers in Greater New York City
FreshDirect is known for its farm-to-fork products shipped in orange trucks. (FreshDirect)
FreshDirect is known for its farm-to-fork products shipped in orange trucks. (FreshDirect)
By Jennifer Waters
CoStar News
November 19, 2020 | 10:52 P.M.

The parent of Food Lion and Giant grocery stores is making a bet by purchasing e-commerce veteran FreshDirect to help build its online business and expand its reach into a broader customer base in the fragmented supermarket sector.

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