Developer Thor Equities, along with its partners, has proposed building a 500-room hotel and a 2,500-seat concert venue as part of its $3 billion entertainment and gaming development as various developers jostle for a shot at up to three gaming licenses New York state is expected to issue in or near New York City.
The casino project, called The Coney, is designed to feature a 250,000-plus square-foot hotel; 92,000 square feet of convention center and meeting space; more than 70,000 square feet of retail and food/beverage space; the concert venue; and more than an acre of new publicly accessible open space.
Thor and partners Saratoga Casino Holdings, a family-owned casino and hotel operator in upstate New York, the Chickasaw Nation and hospitality operator Legends, announced the plans Thursday in a statement. Renderings also were released for the project.
The group in late 2022 announced its ambition to land one of New York’s coveted gaming licenses.
“We have heard time and time again that Coney Island needs a project that provides year-round economic support while also lifting up the infrastructure in one of the most densely traveled areas of the community,” Sam Gerrity, Saratoga Casino chief executive, said in the statement. He added that the project would be built on privately owned land that would make it shovel-ready on Day 1. “The Coney does just that.”
The Coney already has received more than 10,000 signed petitions in support of the project, the development group said.

Still, none of the developers and their casino operators have been able to submit formal applications.
New York State Gaming Commission Executive Director Robert Williams said in its meeting in March that it “makes little sense to trigger” the request for applications filing as various land use and environmental reviews are unlikely to conclude before the first quarter of 2025 because those reviews usually see “projects substantially amended or altered during the process.”
Any casino contender also needs to secure local zoning approval and buy-in from their local community advisory committee before the gaming facility location board can consider its application, Williams said. He added that a decision on gaming licenses isn’t expected until late 2025.
The requirement of local support has sent those for and against a casino in their communities in competing mode.
For example, take SL Green Realty, Manhattan’s largest office landlord, and Caesars Entertainment in their Times Square casino bid.
According to a new poll released Thursday and commissioned by the group against SL Green’s casino bid, the No Times Square Casino Coalition, 71% of some 400 registered voters who live in and around Times Square oppose a casino in the area.
The poll showed respondents were most concerned about the potential for worsening traffic congestion, increasing crime and making the area less pleasant to live and work, the coalition, which includes the Broadway League, said.
However, several property owners in Times Square, including its two anchor buildings, have voiced their support for a casino in the tourist and entertainment hub.
Competitive Bids
In other casino proposals, Related Cos. and Wynn Resorts in March unveiled renderings for their proposed Hudson Yards casino resort on the far west side of Manhattan. Their proposed complex would include a luxury hotel and gaming tower with restaurants and bars as well as a residential building with affordable housing units and a top-tier commercial office building.
Silverstein Properties plans to develop the Avenir, a hotel, casino, entertainment and residential complex spanning 1.8 million square feet near Hudson Yards.
The Soloviev Group, known for projects such as New York’s iconic 9 W. 57th St. office tower overlooking Central Park, has partnered with casino operator Mohegan in proposing a mixed-use casino resort south of the United Nations headquarters.
It has added affordable housing units to boost its odds at a site that is billed as the largest undeveloped lot in Manhattan.
The Mets owner, Steven Cohen, is said to be eyeing a casino license in Queens near Citi Field as New York is set to build its first professional soccer-specific stadium in the borough as part of a megadevelopment.
Outside of Manhattan, Resorts World New York City, billed as the city’s first and only casino-hotel at Aqueduct Racetrack in Queens, recently upped its game in a $5 billion expansion plan to vie for one of New York’s high-stakes casino gaming licenses.