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Debut of American Dream Meadowlands, Touted as a New Type of Mall, Faces Retail Headwinds

Rival Outlets, Changing Consumer Behavior, Local Opposition Pose Challenges
American Dream Meadowlands is adjacent to MetLife Stadium in East Rutherford, New Jersey. This aerial photo depicts the $5 billion project in early December. Photo courtesy of Triple Five.
American Dream Meadowlands is adjacent to MetLife Stadium in East Rutherford, New Jersey. This aerial photo depicts the $5 billion project in early December. Photo courtesy of Triple Five.
CoStar News
December 26, 2018 | 5:00 P.M.

American Dream Meadowlands, a sprawling $5 billion entertainment and shopping complex under construction, survived two developers, the Great Recession, opposition from residents and a struggle to secure financing. Now, after 16 years of delays, brokers and executives say its planned opening next year may change the way U.S. malls are designed.

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