U.S. hotel occupancy remained relatively flat week over week, while average daily rate rose, according to STR‘s latest data through September 25.
September 19-25, 2021 (percentage change from comparable week in 2019*):
- Occupancy: 63.2% (-11.0%)
- Average daily rate (ADR): $133.69 (-2.0%)
- Revenue per available room (RevPAR): $84.54 (-12.8%)
A week after eclipsing 1 million for the first time since the earliest days of the pandemic, group demand rose again to almost 1.3 million for the week. At the same time, group ADR moved past $200 for the first time since February 2020.
Among the Top 25 Markets, Norfolk/Virginia Beach recorded the only occupancy increase over 2019 (+0.1% to 63.9%). The market also recorded the largest RevPAR gain when compared with 2019 (+17.8% to $74.71).
San Francisco/San Mateo experienced the steepest occupancy decline from 2019 (-44.0% to 51.3%).
Miami reported the largest ADR increase when compared with 2019 (+19.5% to $172.29).
The largest RevPAR deficits were in San Francisco/San Mateo (-66.1% to $89.58) and Washington, D.C. (-45.2% to $79.12).
*Due to the steep, pandemic-driven performance declines of 2020, STR is measuring recovery against comparable time periods from 2019.
About STR
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.
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