Walt Disney Co. is working with Target Corp. to roll out 25 Disney stores featuring toys based on its movies within select Target department stores nationwide, the latest move designed to let the entertainment giant avoid the cost of freestanding brick-and-mortar outlets while boosting foot traffic for its merchandise partners.
Disney Store-Within-a-Store to Launch at 65 Target Outlets
Partnership Lets Target Drive Foot Traffic as Disney Avoids Renting Freestanding Stores
CoStar News
August 26, 2019 | 11:52 AM
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