Many hoteliers in Texas looking to reposition their hotels post-pandemic have turned to Hilton's conversion-friendly, "premium economy" brand Spark by Hilton. One of 19 Hilton brands, launched a year ago, Spark has a goal of more than 1,000 hotels in 10 years — and nearly 20% of its conversion pipeline is located in Texas.
Hotel Owners in Texas Look to Hilton for a 'Spark'
Lone Star State Boasts Nearly 20% of Proposed Conversions for Hilton's Premium Economy Brand
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- Properties
- Spark by Hilton Mystic Groton
55 Whitehall Ave, Mystic, CT