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Unique Louisville Office Prompts Congo Brands To Buy Building for Its New Headquarters

Sale/Acquisition of the Year for Louisville, Kentucky
Congo Brands acquired 13551 Triton Park Blvd. in Louisville, Kentucky, in September 2023 for $15.3 million. (CoStar)
Congo Brands acquired 13551 Triton Park Blvd. in Louisville, Kentucky, in September 2023 for $15.3 million. (CoStar)
By Dan Kubacki, Darius Anderson
Hotel News Now
March 27, 2024 | 11:15 AM

A growing wholesale supplement and beverage company has invested in Louisville, Kentucky, as the home of its future headquarters. Congo Brands, an employee-service firm that owns such brands as Alani Nu, Prime Hydration and 3D Energy Drink, opted to buy the office property at 13551 Triton Park Blvd. and an approximate five-acre plot of land from Louisville-based Fenley Real Estate for $15.3 million. The owner-occupier shares the building with fellow tenants Wellcare — a healthcare and social assistance company — and Payment Alliance International, which is part of the finance and insurance industry.

The transaction for the two-story office building received a 2024 CoStar Impact Award for sale/acquisition of the year in Louisville, as judged by real estate professionals familiar with the market.

The property also contains a large surface parking lot with a 7/1,000 parking ratio, which is rare in Louisville's office market. The additional 4.85-acre lot included in the deal will provide opportunities for building or parking lot expansion.

Congo Brands' plans for the building include a significant renovation, transforming 13551 Triton Park Blvd. into its headquarters, complete with a gym, locker rooms, a golf simulator, food and coffee stations, a game room and other employee amenities.

Cushman & Wakefield | Commercial Kentucky represented the buyer, while TRIO Commercial Property Group represented the seller. The deal closed within eight months.

About the Project: One Triton Office Park at 13551 Triton Park Blvd. is a two-story office building with 107,850 square feet. The property was built in 2001. The building is located about 22 miles from Louisville International Airport.

What the Judges Said: "Working with a local and growing brand and a Louisville-based architect shows how necessary teamwork is to fulfill a client’s needs. Having the experience and analytical skills to understand that a purchase rather than a lease helps Congo brands achieve their company goals in one of the many value-add processes that professional brokerage brings to the table. Having the vision to see a multi-tenant office building as a world class headquarters speaks to the creativity of the Cushman & Wakefield team. Most importantly, the redevelopment of 13551 Triton Park into a world-class headquarters for a growing Louisville-based company is the demonstration of highest and best use which will have a positive impact for the owner, the site, the neighborhood and Louisville as a whole."  — William VanMeter, sales/leasing associate, Haymaker Company

They Made It Happen: Brent Dolen, senior director of Cushman & Wakefield Commercial Kentucky; E.P. Scherer, senior director of Cushman & Wakefield Commercial Kentucky

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