U.S. hotel performance continued to decline from previous weeks, according to STR‘s latest data through August 28.
August 22-28, 2021 (percentage change from comparable week in 2019*):
- Occupancy: 61.0% (-8.4%)
- Average daily rate (ADR): $131.91 (+3.2%)
- Revenue per available room (RevPAR): $80.53 (-5.5%)
Performance continues to reflect seasonality as well as the pandemic situation. Additionally, while data for August 27-28 showed a preliminary demand shift in the Gulf region, the impact of Hurricane Ida is expected to be more significant in future weeks of data. STR will provide Hurricane Ida analysis in the coming weeks.
Among the Top 25 Markets, Norfolk/Virginia Beach recorded the highest occupancy (+2.8% to 71.4%) and RevPAR (+21.1% to $106.68) increases over 2019.
San Francisco/San Mateo experienced the steepest decline in occupancy when compared with 2019 (-43.2% to 50.3%).
Miami reported the largest ADR increase over 2019 (+27.5% to $173.61).
The largest RevPAR deficits were in San Francisco/San Mateo (-65.6% to $81.15) and New Orleans (-46.5% to $37.96).
*Due to the steep, pandemic-driven performance declines of 2020, STR is measuring recovery against comparable time periods from 2019.
About STR
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.
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