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Chinese Specialty Chain Miniso Ramps Up US Expansion

‘Plushie’ Retailer Looks To Jump From 156 to 250 Stores
Miniso opened a second location in Times Square in Manhattan in March, where its "plushies" are on display. (Miniso)
Miniso opened a second location in Times Square in Manhattan in March, where its "plushies" are on display. (Miniso)
CoStar News
May 24, 2024 | 8:49 P.M.

Miniso, a Chinese variety-store chain that offers merchandise representing iconic brands such as Hello Kitty and Barbie, is looking to open as many as nearly 100 new stores in the United States this year as it fires up its expansion.

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