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STR: US Hotel Rates Maintain Strength in First Full Week of February

Super Bowl Boosts Average Daily Rate, Revenue per Available Room at Phoenix Hotels

Hotels in Phoenix benefited from the Super Bowl festivities leading up to the big game on Feb. 12. During the week of Feb. 5-11, Phoenix hotel average daily rate rose 129.5% over pre-pandemic comparables to $387.06, according to STR, CoStar's hospitality analytics firm. (Getty Images)
Hotels in Phoenix benefited from the Super Bowl festivities leading up to the big game on Feb. 12. During the week of Feb. 5-11, Phoenix hotel average daily rate rose 129.5% over pre-pandemic comparables to $387.06, according to STR, CoStar's hospitality analytics firm. (Getty Images)

U.S. hotel performance increased from the previous week, according to STR‘s latest data through Feb. 11.

Feb. 5-11, 2023 (percentage change from comparable week in 2019*):

  • Occupancy: 57.8% (-8.7%)
  • Average daily rate (ADR): $150.97 (+13.4%)
  • Revenue per available room (RevPAR): $87.21 (+3.6%)

While none of the top 25 markets saw an occupancy increase over 2019, Dallas came closest to its 2019 comparable (-0.7% to 66.1%).

Helped by Super Bowl LVII, Phoenix reported the highest ADR (+129.5% to $387.06) and RevPAR (+114.3% to $300.09) increases over 2019.

The steepest RevPAR declines from 2019 were seen in San Francisco (-55.9% to $116.00) and Seattle (-24.1% to $78.84).

*Due to the pandemic impact, STR is measuring recovery against comparable time periods from 2019. Year-over-year comparisons will once again become standard after the first quarter.

About STR

STR provides premium data benchmarking, analytics and marketplace insights for the global hospitality industry. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.

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