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STR: US Weekly Occupancy Down, But Rates Increase From Prior Week

Norfolk, Virginia Beach Hotels Grew Hotel Occupancy Over 2019

Hotels in STR's Norfolk/Virginia Beach market reported the highest occupany increase during July 25-31, a 2.2% jump over the comparable week in 2019. (STR is CoStar Group's hospitality analytics division.) (Getty Images)
Hotels in STR's Norfolk/Virginia Beach market reported the highest occupany increase during July 25-31, a 2.2% jump over the comparable week in 2019. (STR is CoStar Group's hospitality analytics division.) (Getty Images)

U.S. weekly hotel occupancy dipped from the previous week, while room rates were up slightly, according to STR‘s latest data through July 31.

July 25-31, 2021 (percentage change from comparable week in 2019*):

  • Occupancy: 70.1% (-6.2%)
  • Average daily rate (ADR): $142.76 (+6.8%)
  • Revenue per available room (RevPAR): $100.07 (+0.1%)

ADR remained at an all-time high on a nominal basis but not when adjusted for inflation ($135).

Among the Top 25 Markets, Norfolk/Virginia Beach saw the highest occupancy increase over 2019 (+2.2% to 82.5%).

San Francisco/San Mateo experienced the steepest decline in occupancy when compared with 2019 (-30.5% to 60.0%).

Miami reported the largest ADR (+43.3% to $215.34) and RevPAR (+38.3% to $156.01) increases over 2019.

The largest RevPAR drops were in San Francisco/San Mateo (-47.8% to $101.44) and Minneapolis (-39.2% to $66.71).

*Due to the steep, pandemic-driven performance declines of 2020, STR is measuring recovery against comparable time periods from 2019.

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Additional Performance Data

STR’s world-leading hotel performance sample comprises 68,000 properties and 9.1 million rooms around the globe. Members of the media should refer to the contacts listed below for additional data requests.

About STR

STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.

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