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Hoteliers Recognize Business Recovery Will Be Slower Than Hoped

Lodging Conference Attendance Doesn't Reflect Broad Pace of Business Travel Recovery, Hoteliers Say

From left, Apple Hospitality REIT's Justin Knight, JLL's Gilda Perez-Alvarado and Noble Investment Group's Mit Shah participate in an on-stage quiz game at the 2022 Lodging Conference. (Sean McCracken)
From left, Apple Hospitality REIT's Justin Knight, JLL's Gilda Perez-Alvarado and Noble Investment Group's Mit Shah participate in an on-stage quiz game at the 2022 Lodging Conference. (Sean McCracken)

PHOENIX — Throughout the summer months, hoteliers held out hope that as the historically strong wave of leisure travel waned and seasons shifted, a long-awaited business travel rebound would be there to fill the gap.

But if early impressions from The Lodging Conference are to be believed, business travel demand will remain subdued longer than hoped.

Speaking during the "A View from the Top" panel Tuesday morning, Aimbridge President and CEO Michael Deitemeyer admitted his expectations have been scaled back somewhat, while uttering the favorite phrase of hoteliers around the globe.

"Business travel is coming back much slower," he said. "I was optimistic that post-Labor Day it would happen, and it really hasn't tipped at all. ... I'm cautiously optimistic that we push through this with leisure continuing to help the pace. Even though it's softened a little bit, it's still ahead of what it was in 2019."

The Lodging Conference itself isn't dealing with a lag in demand, as conference organizers said a record crowd was in attendance at the JW Marriott Phoenix Desert Ridge.

Deitemeyer and many speakers throughout the day noted worries about recession seem to be holding back a more widescale demand rebound.

But with expectations that any looming recession will be shallow and short, hoteliers hold on to a lot of hope for the medium and long term.

Photo of the Day

RLJ Lodging Trust's Leslie Hale accepts the 2022 Castell Award along with (from left) AHLA's Chip Rogers, The Castell Project's Peggy Berg, and Lodging Conference organizers Liz Wolff and Harry Javer. (Sean McCracken)

Quote of the Day

“What we are now beginning to see already in some of the data is an inflection point on inflation and the beginning of what we suspect will be a long-term downward trajectory on inflation. I think the worst is over.”
— Bernard Baumohl, chief global economist, The Economic Outlook Group

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