Advertising inserts sometimes hide a lot of things. One of them, published by auction site Vench in the December 27, 2024 edition of Les Echos, must surely have caught the attention of many in the real estate industry. The advert stated that the building at 5 rue du Boccador, in Paris's 8th arrondissement, would be sold by public auction at the Paris Magistrates' Court on Thursday February 6, at 2pm.